Copywrongs

This window belongs to a popular and (says LonelyPlanet) reputable tourist agency (run by Australians). The message reads:
Please be aware of All FAKE Kangaroo Cafes
especially the idiots at 83 Ma May St. & 16 Hang Be St.
(opposite Handspan Travel).
They’ll steal your money like they stole our name
There is also no Kangaroo Hotel.
Kangaroo Cafe tours are ONLY available here
at our cafe
Hmmm. So much for trademark protection. Intellectual property protection is incrementally getting better in this country, and the pace of improvement should accelerate in response to increased pressure from the US (and other countries) and Vietnam’s obligations as a newly-minted member of the WTO. But the window writing above– and the proliferation of pirated CD/DVD shops nearby (more in the area than last year!), not to mention the ease of acquiring fake Burberry and Louis Vuitton products– illustrates where the starting point for this improvement lays. I remember hearing a story about a popular restaurant that was illicitly replicated– from the menu down to the color scheme, layout, and furniture– just a few doors down to the original. I had a vague sense last year that Vietnam sported an infringement level typical of many Asian countries, but it was not until just before my current trip that I learned from a USTR report that Vietnam has the highest rates of copyright infringement in the world. The report emphasized that in some Vietnamese cities, 95 to 99% of copyrighted goods are pirated. I think the statistics are at least four or five years old; considering that the USTR has used the exact same phrase in its Vietnam reports for several years back, but it seems likely that the current rates would not be off by more than a few percent, at least from my anecdotal impressions.
I confess that I find the length of protection for copyright (50 years plus life of the author, thanks to Sonny Bono and Disney lobbying) and trademark (renewable for an unlimited number of ten year terms; essentially forever if they are not abandoned) to be absurd. Not having taken a copyright/trademark course yet, I do not fully understand all the reasons for making those kinds of protection longer than patent protection (20 years). But being here does underscore some of the public policy rationales for copyright/trademark protection, such as consumer protection. I read an article about how one of the leading reputable bottled water brands (LaVie) is often aped in label design and through confusingly similar names (Lavie) by makers that often use tap water instead of spring water. That the fakers don’t copy the name and label exactly suggests there is some fear of legal repercussions, but it seems brands here are able to get away with far more infringement than in the US.
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As a bonus, in case you had any doubts about Communist nature of the Vietnam government, here is an excerpt from their copyright law:
The current rules deny protection to works that include any
of the following contents:
1) opposing the State of Vietnam and undermining the national unity;
2) propagating violence or wars of aggression, hostility among nations and peoples; disseminating reactionary ideas, prurient lifestyles, inhuman acts, social vices or superstition; undermining fine traditions and customs;
3) disclosing State or Party secrets or secrets relating to national security, the economy, foreign affairs, the private lives of citizens, and any other secrets which may be specified; or
4) distorting history, repudiating the achievements of the revolution, offending distinguished persons or national heroes; slandering or injuring the reputation of an organization, or the honor and dignity of an individual.
Warm and cuddly, no?

