Want a DNA Test with that Latte?
Back in college, I found it amusing that someone would come up with as random a juxtaposition of merchandise as Soda and Pet Food– only those two categories of products– and have such a business model succeed.
Now that store has been exponentially one-upped in odd marketing combinations– somewhere in New Jersey, there is a coffee-house that offers DNA tests:
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For around $550, coffee house employees will swab your mouth and send the samples on to a Texas lab. Results are available within one week.
And that’s not all this guy has going on:
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Ford works several businesses at once. He runs Ronald Ford Inc., a 20-employee mini-conglomerate that offers business consulting, real estate and accounting services, and provides copying and fax services _ in addition to the coffee and the DNA tests. Ford plans to add pre-employment drug testing and a photography studio to take pictures for aspiring actors in his two-story building across from City Hall.
Um, wow. He’s got all his bases covered, that one…
Never know. We may regret not having gotten in on this idea in the early days.
Comment by Hsien Lei — March 6, 2006 @ 10:20 am